Apple - don’t sweat the big stuff

In the past month Apple launced the Mac Air…the lighter thai air notebook which they say will be the next big thing.

And yes very nice it is too, but that isn’t want really makes Apple successful, it’s the small things which have become indespensible in our every day lives which can be used on a PC I would love a Mac notebook, I just can’t afford one at the moment, so I own a PC laptop instead.

But for years I have owned an iPod in one form or another and play all my music on iTunes.

And to me this is what makes Apple really successful, the products which are portable, fun and useable on any computer regardless of platform or operating system.

Yes the Zune is out there, but lets face it everyone wants an iPod nano, an iPhone, a shuffle or an iPod Touch because it’s easy to use and it looks good!

So Apple don’t sweat the big stuff, stick with the small inovative stuff because what we want is the fun, cross platform products which intragrate into our everyday lives.

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